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The road so far: My business journey

The past 11 years has been 1 hell of a journey. If you need the story into how my business came to be, then read my blog post “Where it all Began- The Fabu Couture story“.

I started this business 11 years ago. It obviously looked very different to what it does now. As I have grown and changed, so has my business.

From my humble beginnings with hand-stitched cards, through to softies, through to handbags, wallets, nappies and everything else, it has been a ride.

Business is tough, it doesn’t matter what your business is. Whether it is handmade like mine, or not, all business is tuff.

It took me from 2011 through to towards the end of 2018 to start gaining real momentum in business. Getting regular orders and regular money coming through the door. It was great. I loved it. I finally felt like all my hard work was paying off.

The First Major Hurdle Hit

Then in 2019 I fell pregnant with Maggie and ended up with HG (or Hyperemesis Gravidarum). If you don’t know what that is, it is extreme and debilitating nausea and vomiting throughout pregnancy. So imagine morning sickness combined with the WORST hangover you’ve ever experienced then mulitply that by about 1000 and live with it for 9 months, then you have some idea of how horrible it is.

As a result of this my business momentum came to a screeching halt. My husband at that time was working a permanent night shift and was working 6 to 7 nights a week. I was still working in the beauty industry and all of the caretaking duties of the older 2 (Xavier and Isabella) fell to me. By the time I got through all that all I could do was sleep.

I had about 6 custom orders on books when I first discovered I was pregnant and I am sorry to say, they took me way too long to complete. This hurt me a lot, it hurt my business reputation a lot. At the time though, I did the best I could.

Once Maggie was born, it took me a loooong time to recover my strength after being sick for so long, along with meeting the demands of a newborn.

At the start of 2020 I was ready to start dipping my toes back into business. And then the pandemic hit.

Along Comes Covid

My mental health took a beating. It wasn’t great to begin with (being diagnosed with and put on antidepressants while pregnant with Maggie).

I was lost, I was floundering. I was ready to give up on my business.

Then I had a conversation with a lady that set me back on the path.

Since August 2020 I have been working with Terri from Ten Thousand Dreams to create clarity around not just my business but also life.

Fast forward to now. Business is still tough. Am I giving up? No.

Is life good? Yes it is.

Have I considered closing my doors more than ever over the past few months? Hell yes

Am I giving up in defeat? Hell no.


Because I absolutely love what I do. Sewing is my happy place. This is just a rough patch that my business is going through right now.

I’ve done it before, I can do it again.

You’d better believe it.

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